Utilizing a circular economy principle while handling natural mineral byproducts for reuse in various industries and applications



Oil shale mining, which produces oil shale ash (Alginate) as a byproduct, is a polluting industry.
In addition to being able to absorb liquids with a 70-80% absorbency, oil shale ash also has an elevated level of acidity that allows effective odor treatment. 
Alginate is one of the most popular cat litter products because of its properties.

Today, the product is sold in two configurations, in bulk and in bags of diverse sizes.
The company owns several brands but also produces under a "white label " for various companies in the field.

Target Clients

We focus on B2B sales, our clientele includes pet stores, various manufacturers that produce solutions for animals, supermarkets.